Strategy Shares Launches Strategy Shares Nasdaq 7HANDL™ Index ETF (HNDL)

 In Strategy Shares Nasdaq 7HANDL™ Index ETF

HNDL Based on First-of-Its-Kind Target Distribution Index powered by Nasdaq Dorsey Wright

Strategy Shares, a family of exchange traded funds (ETFs) focused on bringing unique strategies to the ETF marketplace, today launched the Strategy Shares Nasdaq 7HANDL™ Index ETF (HNDL). The ETF seeks to generate results that correlate generally to the performance of an index within a new indexing category called Target Distribution Indexes, and is designed to support a 7.0% annual distribution rate, all or a portion of which may include a return of capital.

HNDL’s investment strategy seeks results that correlate generally to the performance of the Nasdaq 7HANDL™ Index, which was developed by Bryant Avenue Ventures in partnership with Nasdaq and Dorsey Wright. The Nasdaq 7HANDL™ Index consists of a well-diversified, multi-asset portfolio of low-cost ETFs and employs modest leverage in an amount equal to 23% of the total portfolio. The Index seeks to offer the potential for high monthly distributions while maintaining a stable net asset value over time.

“Strategy Share’s mission is rooted in bringing alternative-focused ETFs to the market, and this latest fund addition renews this focus,” said Jerry Szilagyi, CEO of Strategy Shares. “The Strategy Shares Nasdaq 7HANDL™ Index ETF seeks to offer a steady 7% distribution, and is the first fund of its kind representing a new category of indexes. HNDL is the only fund providing access to the Nasdaq 7HANDL™ Index, which is unique in its offering of a targeted steady distribution, diversified risk and liquidity.” Investors should not assume that the source of distribution from the Fund is net profit.

The Index’s goal is to represent a balanced portfolio of U.S. equities, bonds and alternatives, via investments in low-cost ETFs. These ETFs are split into two categories: a Core Portfolio and a Dorsey Wright Explore Portfolio. The Core Portfolio consists of a 70% allocation to U.S. aggregate fixed income ETFs and a 30% allocation to U.S. large cap equity ETFs. The Dorsey Wright Explore Portfolio consists of a tactical allocation to ETFs in various U.S. asset categories that have historically provided high levels of income, based on a proprietary methodology developed by Nasdaq Dorsey Wright Investment Research & Analysis that seeks to incorporate momentum, yield and risk.

“Financial innovation continues with our partnership on the Nasdaq HANDLs indexes,” said Dave Gedeon, Vice President and Head of Research & Development at Nasdaq Global Indexes. “The goal of this 7HANDL™ Index is to deliver consistent income that investors in all walks of life seek. We are thrilled to continue the evolution of income strategies and believe this will open new avenues in the creation of fixed-income alternatives.”

HNDL has adopted a policy to pay monthly distributions on Fund shares at a target rate that represents an annualized payout of approximately 7.0% on the Fund’s per-share net asset value on the date of a distribution’s declaration. All or a portion of a distribution may consist of a return of capital.

For more information on HNDL and Strategy Share’s ETF offerings, please visit:

About Strategy Shares
Strategy Shares is a family of exchange traded funds (ETFs) focused on bringing unique strategies to the ETF marketplace. Currently, Strategy Shares offers three actively managed ETFs: the Ecological Strategy ETF (HECO), the US Market Rotation Strategy ETF (HUSE) and the Strategy Shares Nasdaq 7HANDL™ Index ETF (HNDL). For more information on Strategy Shares and its fund offerings, please visit:

About Bryant Avenue Ventures
Bryant Avenue Ventures LLC (“BAV”) is an intellectual property firm focused on creating investment solutions that address the underserved needs of financial advisors and their clients. Founded by ETF industry veterans who have played leading roles in the development of ETFs with more than $15 billion in assets under management, BAV develops innovative indexes and works with industry-leading partners to bring new index-based investment products to market. Investment products previously created or co-created by the founders of BAV include: the first multi-asset income ETF (NYSE Arca: CVY), the first BRIC ETF (NYSE Arca: EEB), the first frontier equity ETF (NYSE Arca: FRN), the first solar ETF (NYSE Arca: TAN), the first timber ETF (NYSE Arca: CUT), the first insider-activity ETF (NYSE Arca: NFO), the first spin-off ETF (NYSE Arca: CSD), the first shipping ETF (NYSE Arca: SEA) and BulletShares ETFs (BSCI, BSCJ, BSCK, BSCL, BSCM, BSCN, BSCO, BSCP, BSCQ, BSCR, BSJI, BSJJ, BSJK, BSJL, BSJM, BSJN, BSJO and BSJP).

Investors should carefully consider the investment objectives, risks, charges and expenses of the Nasdaq 7HANDL ETF. This and other important information about the Fund is contained in the full or summary prospectus, which can be obtained by calling (855) HSS-ETFS (855-477-3837) or at The Strategy Shares are distributed by Foreside Fund Services, LLC, which is not affiliated with Rational Advisors, Inc., or any of its affiliates.

Investment in a fund of funds is subject to the risks and expenses of the underlying funds. Diversification and asset allocation may not protect against market risk or loss of principal. Certain sectors and markets perform exceptionally well based on current market conditions and the Nasdaq 7HANDL ETF can benefit from that performance. Achieving such exceptional returns involves the risk of volatility and investors should not expect that such results will be repeated. The use of leverage can amplify the effects of market volatility on the fund’s share price and make the fund’s returns more volatile. The use of leverage may cause the fund to liquidate portfolio positions when it would not be advantageous to do so in order to satisfy its obligations. The use of leverage may also cause the fund to have higher expenses than those of funds that do not use such techniques.

HANDLS™ and HANDL™ are trademarks of Bryant Avenue Ventures LLC and have been licensed for use by Rational Advisors, Inc. Shareholders should not assume that the source of a distribution from the Fund is net profit. Shareholders should note that return of capital will reduce the tax basis of their shares and potentially increase the taxable gain, if any, upon disposition of their shares.” Please ensure the Fund’s risk disclosure also includes the typical “ETF” disclosure regarding creation units and brokerage commissions, which appear in the marketing pieces for the other ETFs by Strategy Shares.

Strategy Shares
David Miller, 734-945-0763
Portfolio Manager

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